Margaret's Story
Margaret, a master weaver, has been crafting fine clothing for over 40 years. In that time she has traveled the country mastering direct sales of her products. But within the last decade she realized that having a website would become a vital part of her company's future, especially when expanding sales into Europe. She started with a basic website—but something wasn't working.
Margaret soon figured out that a key to successful websites is ample, high-quality photography of the entire product line. In 2006 she started looking for help and found me. We discussed her company, Ohio manufacturing facilities, sales methods and website goals. Our first photo shoot followed a short while later.
The results? I now do all her product photography. Margaret regularly travels to my studio with her new pieces.
The bulk of photography is done in my studio with a collection of models. My spacious studio on main street Trinidad is complete with restrooms, a changing room and a large camera room making it easy to accommodate the entire production crew.
Real Estate Photography
Are you a realtor looking for the right photographer to photograph your high-end listing? You've found him. With my photos, your listing will impress the seller and catch the eye of discerning buyers.
Listed your house online? Not getting any nibbles? You may need better pictures. Bad pictures actually turn away prospective buyers—they give a negative impression of a home's quality and condition. High quality photography will turn that around.
Good photos make you money
High quality photography sells just about everything on earth. Many of the most profitable companies in the world seek out the very best photographers to get the best photos. This is no accident. It is successful marketing and good for business.
Studies show that, compared to illustration and other computer graphics, photography attracts more readers, is more believable and is better remembered. Advertising agencies the world over have learned that the kind of photographs which win awards in photography contests don't work in advertisements. Too often, small business owners employ the wrong kind of photos and the resultant advertising fails to deliver. Worse, they underestimate how visual input affects the human brain's decision making process and take the photos themselves with a point-and-shoot camera.
What works? A focused marketing message backed by photos that arouse the reader's curiosity or tell a story that draws the viewer in. Photos that brilliantly highlight your products with detail and clarity. This is what I will do for you.
Food Photography
Good photography sells food. Bad photography, not so much.
The really successful restaurants always have great-looking, professionally produced photography for their menus, table cards, print ads, website and video. Ever wonder why? Here are four proven reasons very successful restaurateurs use professional food photography to make the cash register ring:
1) Brings in new customers2) Gets people to experiment with your menu
3) Improve sales of high profit menu items
4) Makes it easier to order from the menu
Effective food photography takes a lot of skill and knowledge. And if you don't have professional grade lighting equipment, cameras, lenses and retouching software, you can pretty much forget it. Not enough contrast? The main course looks like dog food. Too much light? It looks like plastic. Color a little off? It looks like poison.
Remember, people eat with their eyes first. When someone walks through your door, they've already decided they want to eat what you serve. Can you afford not to show them how good it is?